PRIVACY POLICY

Effective Date: September 18, 2026

Dads Supporting Dads (“Dads Supporting Dads,” “DSD,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.dadssupportingdads.co, create an account, join our mailing list, register a business in the Dad-Owned Business Directory, purchase a subscription or merchandise, register for an event, contact us regarding advertising or sponsorships, participate in promotions, or otherwise interact with our website and services (collectively, the “Services”).

The Services are operated under the name Dads Supporting Dads.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with Dads Supporting Dads.

Information You Provide

We may collect information you voluntarily provide, including:

Name;
Email address;
Telephone number;
Account information;
Mailing or billing address;
Business name;
Business owner name;
Business address;
City, state, and ZIP code;
Service area;
Business category;
Business telephone number;
Business email address;
Business website;
Business description;
Business logo and photographs;
Social-media information;
Event registration information;
Advertising or sponsorship inquiries;
Communications you send to us;
Newsletter and marketing preferences;
Giveaway or promotion entries; and
Other information you choose to provide.

Account Information

If you create an account, we may collect information associated with your account, including your contact information, login information, account activity, subscriptions, purchases, and information you submit through the Services.

You are responsible for keeping information associated with your account accurate.

2. DAD-OWNED BUSINESS DIRECTORY

Businesses may voluntarily submit information for inclusion in the Dad-Owned Business Directory.

Information submitted for a public business listing is intended to be publicly available.

This may include:

Business name;
Owner name;
Business description;
Business category;
Business logo;
Business photographs;
Business telephone number;
Business email;
Website;
Business address;
City and state;
ZIP code;
Service area; and
Other information submitted for the listing.

Please do not submit information to a public business listing that you do not want displayed publicly.

Public directory information may be viewed by website visitors and may also be discoverable through search engines or shared by users outside of Dads Supporting Dads.

We may also maintain non-public administrative information relating to listings, such as payment status, internal notes, publication status, submission dates, and account identifiers.

Business listing information, including business names, logos, descriptions, photographs, websites, and other information submitted for public display, may also be used to promote participating businesses or the Dad-Owned Business Directory through Dads Supporting Dads email communications, social-media communities, website content, and other promotional channels.

3. PAYMENT INFORMATION

Certain Services require payment, including paid business listings, subscriptions, merchandise, event registrations, sponsorships, or other purchases.

Payments may be processed by third-party payment processors, including payment services available through Wix.

When you make a payment, the payment processor may collect information such as your name, billing address, payment-card information, bank information, and transaction details.

Dads Supporting Dads generally does not receive or store your complete payment-card number. Payment information is handled by the applicable payment provider subject to its own privacy and security practices.

We may receive information about the transaction, such as your name, amount paid, subscription status, transaction identifier, and payment status.

4. INFORMATION COLLECTED AUTOMATICALLY

When you use our website, certain information may be collected automatically.

This may include:

IP address;
Browser type;
Device type;
Operating system;
Approximate geographic location;
Pages viewed;
Referring website;
Date and time of visits;
Links or buttons clicked;
Website interactions; and
Other technical or usage information.

This information may be collected through cookies, pixels, analytics technologies, server logs, and similar technologies.

5. COOKIES AND ANALYTICS

We and service providers supporting our website may use cookies and similar technologies.

Cookies are small files stored on your device that can help websites function, remember preferences, understand website usage, maintain sessions, prevent fraud, and improve performance.

We may use cookies for:

Essential website functionality;
Account authentication;
Security;
Remembering preferences;
Analytics;
Measuring website traffic;
Understanding how visitors use the website; and
Improving our Services.

Because our website is hosted through Wix, Wix and services integrated with Wix may also place or use cookies as necessary to provide their services.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect website functionality.

Where required by applicable law, we may provide additional cookie controls or obtain consent before using certain non-essential cookies.

6. HOW WE USE INFORMATION

We may use information we collect to:

Operate and maintain the website;
Create and manage user accounts;
Operate the Dad-Owned Business Directory;
Review and publish business listings;
Promote participating businesses where applicable;
Process subscriptions and purchases;
Provide customer support;
Respond to inquiries;
Process event registrations;
Manage sponsorships and advertising inquiries;
Fulfill merchandise orders;
Administer giveaways or promotions;
Send administrative and transactional communications;
Send newsletters and marketing communications where permitted;
Personalize and improve the Services;
Analyze website traffic and usage;
Maintain website security;
Detect or prevent fraud, spam, abuse, or other harmful activity;
Enforce our Terms of Use;
Comply with legal obligations; and
Protect Dads Supporting Dads, our members, businesses, and others.

We may also use information for other purposes disclosed when the information is collected or with your consent.

7. EMAIL MARKETING

If you join the Dads Supporting Dads mailing list or otherwise consent to receive marketing communications, we may send you:

Community news;
Website updates;
Dad-Owned Business Directory updates;
Featured dad-owned businesses;
Event announcements;
Giveaways;
Promotions;
Merchandise announcements;
Sponsored content;
Advertising from or information about Dads Supporting Dads partners; and
Other Dads Supporting Dads communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or administrative messages relating to your account, subscription, purchase, business listing, security, or other transactions.

8. TEXT MESSAGES AND MOBILE INFORMATION

If Dads Supporting Dads offers SMS or text-message communications and you choose to enroll, we may collect your mobile telephone number and records relating to your consent.

We may use your mobile number to provide communications you requested and for other purposes disclosed when you enroll.

Consent to receive marketing text messages is not a condition of purchasing goods or services unless expressly permitted by applicable law.

You may withdraw consent to marketing text messages by following the opt-out instructions provided in the messages, including replying STOP where applicable.

Message and data rates may apply.

Mobile information and text-message opt-in consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

Information may be provided to service providers that help us deliver or administer the messaging program, subject to applicable law.

9. HOW WE SHARE INFORMATION

We do not disclose personal information merely because someone requests it.

We may disclose information in the circumstances described below.

Service Providers

We may provide information to companies that perform services on our behalf, including providers involved in:

Website hosting;
Website functionality;
Payment processing;
Email delivery;
Analytics;
Data storage;
Security;
Customer support;
Merchandise production and fulfillment;
Shipping;
Event services; and
Other operational services.

These providers may access information as reasonably necessary to perform services for us.

Public Business Listings

Information submitted for publication in the Dad-Owned Business Directory may be publicly displayed.

This is a fundamental feature of the directory.

Information submitted for public business listings may also be used or displayed when promoting the directory or participating businesses through Dads Supporting Dads channels.

Legal Requirements

We may disclose information if we reasonably believe disclosure is required to:

Comply with applicable law;
Respond to valid legal process;
Protect our legal rights;
Investigate fraud or illegal activity;
Protect the safety of users or others; or
Enforce our agreements.

Business Transactions

If Dads Supporting Dads or its assets are involved in a merger, acquisition, financing, reorganization, sale, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

10. THIRD-PARTY SERVICES

Our Services may interact with third-party platforms and service providers.

These may include, depending on the features you use:

Wix;
Payment processors;
Print-on-demand or merchandise fulfillment providers;
Shipping providers;
Email marketing providers;
Analytics providers;
Social-media platforms;
Event platforms; and
Advertising or technology providers.

Those companies may collect and process information according to their own privacy policies.

Dads Supporting Dads does not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of services you choose to use.

11. SOCIAL MEDIA AND FACEBOOK

Dads Supporting Dads may operate social-media pages and communities, including the Dads Supporting Dads Facebook group and other social-media accounts.

Information you provide directly to Facebook, Instagram, or another social-media service is governed by that platform's privacy practices.

Information you post in a social-media group may be visible to other members according to the group's settings and the applicable platform's functionality.

Our website Privacy Policy does not replace the privacy policies or terms of third-party social-media platforms.

12. ADVERTISING AND SPONSORS

Dads Supporting Dads may display advertisements, sponsored content, promotions, or information from sponsors.

Interacting with an advertiser or sponsor may take you to a third-party website.

Information you provide directly to that third party is subject to that party's privacy policy.

We may use aggregated information, such as general audience size, website traffic, directory participation, or engagement statistics, to describe our audience to potential advertisers and sponsors.

We may also use information as otherwise disclosed in this Privacy Policy and as permitted by applicable law.

13. MERCHANDISE AND ORDER FULFILLMENT

When you purchase merchandise, information necessary to fulfill the order may be provided to companies responsible for manufacturing, fulfillment, payment processing, and shipping.

This information may include your name, shipping address, email address, product selection, and other information necessary to complete your order.

Because merchandise may be produced and shipped by third-party print-on-demand providers, those providers may process the information necessary to manufacture and deliver your order.

These companies may process information according to their respective privacy policies and agreements with us.

14. GIVEAWAYS, CONTESTS, AND PROMOTIONS

If you participate in a giveaway, contest, sweepstakes, or promotion, we may collect information necessary to administer it.

This may include your name, email address, mailing address, telephone number, eligibility information, and other information described in the applicable promotion rules.

We may use that information to administer the promotion, select or verify winners, deliver prizes, prevent fraud, and comply with legal requirements.

Participation in a promotion does not automatically enroll you in marketing communications unless that is disclosed and permitted by applicable law.

15. INFORMATION WE DO NOT INTENTIONALLY COLLECT

Dads Supporting Dads is not intended to collect highly sensitive personal information unless necessary for a specific service and clearly disclosed.

Please do not submit Social Security numbers, government identification numbers, financial-account passwords, medical records, or other unnecessary sensitive information through general forms, business listings, or communications.

16. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

Maintain your account;
Maintain an active business listing;
Provide subscriptions or Services;
Complete transactions;
Maintain business and financial records;
Resolve disputes;
Prevent fraud;
Enforce agreements; and
Satisfy legal, tax, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information and our legal or operational requirements.

Information may remain in backups for a limited period after deletion from active systems.

17. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction.

However, no website, internet transmission, electronic storage system, or security measure can guarantee absolute security.

You are responsible for protecting your account credentials and should notify us if you believe your account has been compromised.

18. YOUR PRIVACY CHOICES AND RIGHTS

Depending on where you live, applicable law may provide rights regarding your personal information.

These may include the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate information;
Request deletion of certain information;
Obtain information regarding how personal information is used or disclosed;
Opt out of certain uses or disclosures where applicable;
Withdraw certain consent; and
Appeal certain decisions regarding a privacy request where required by law.

These rights are subject to applicable exceptions and limitations.

To submit a privacy request, contact us through the Contact Us page or other contact information provided on the Dads Supporting Dads website.

We may need to verify your identity before fulfilling certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

19. PUBLIC INFORMATION

Please remember that information you intentionally make public through a business listing, public profile, comment, post, event, or similar feature may be viewed, copied, shared, indexed, or stored by other people or services.

Once information has been publicly disclosed, we cannot guarantee that every copy can be removed from the internet.

Think carefully before submitting personal information to public areas of the Services.

20. CHILDREN'S PRIVACY

Dads Supporting Dads is intended primarily for adults.

Our accounts, business listings, paid services, mailing-list signups, and commercial features are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through those Services.

Certain Dads Supporting Dads events or community activities may be family-oriented and may include children. Any information collected specifically in connection with such events will be handled according to the circumstances of the event and applicable law.

If you believe a child has improperly provided personal information through our Services, please contact us through the contact information provided on our website.

21. EXTERNAL LINKS

Our website may contain links to websites operated by businesses, advertisers, sponsors, social networks, or other third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

Visiting an external website is subject to that website's policies.

22. DO NOT TRACK AND PRIVACY CONTROLS

Browsers and devices may provide privacy settings or signals relating to tracking.

Because technologies and legal requirements continue to evolve, our response to these signals may depend on the technologies used by our website and applicable law.

Where legally required, we will recognize applicable privacy preference mechanisms.

23. UNITED STATES OPERATIONS

Dads Supporting Dads is operated in the United States.

If you access the Services from outside the United States, information may be processed or stored in the United States or other locations where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws where you live.

24. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy as our Services, technology, vendors, or legal obligations change.

When we update this Policy, we will post the revised version and update the Effective Date at the top.

Where required by law, we may provide additional notice regarding material changes.

25. CONTACT US

Questions or requests regarding this Privacy Policy or our privacy practices may be directed to us through the Contact Us page on our website.

Dads Supporting Dads
Website: www.dadssupportingdads.co